A New Leadership Paradigm


We need to develop the art of being sensitive, intuitive and attuned enough to understand what is happening in our organization— John Mackey, Whole Foods, Founder

With all the challenges we face in the business world, some senior leaders have adopted a new leadership paradigm defined by a new way of being a leader. They are being conscious leaders.

This is quite a break from the old paradigm most of us have grown into which is defined by extreme competition. A conviction that one must fight to get as much of the pie as possible for oneself.

Leaders like Eric Martel, CEO of Hydro Quebec, Yvon Chouinard, CEO if Industrial Alliance , Eileen Fisher, Founder and CEO of the Eileen Fisher clothing company, John Mackey, Founder of Whole Foods, Yvon Chouinard, Founder of Patagonia and Aldo Bensadoun, Founder of the Aldo shoe company are being Conscious Leaders.

What differentiates these leaders from other leaders is that they have embraced a new leadership paradigm where they are committed to the global common good rather than individual self-interest. A leadership guided by vision and driven by values that targets not only the success of the organization, but also the well-being of all stakeholders, including employees, customers, investors, partners, society and the environment.

The Zen Master would say that profits are what happen when you do everything else right. — Yvon Chouinard, Patagonia Founder

In business school, many leaders learn their role is to maximize the return of shareholders. This is a very limiting view of leadership as it excludes the well-being of many of the stakeholders. It prompts some leaders to create a culture of fear where financial performance must be achieved at all costs, even if it means compromising the well being of those they lead or those they serve.

What if the best way to achieve the best profits is to actually focus on something else? What if the real role of a leader is to create value for all the stakeholders and not just the shareholders? What if profits is what happens when you are doing so many other things well, such as creating a culture where employees can be fulfilled and thrive, providing amazing customer experiences, ensuring that the environmental footprint of the organization is healthy?

Such leadership requires faith that doing the right things will pay off in the medium and long term and is inspired by a higher level of consciousness. It is possible when leaders have done some inner work to let go of the intense focus on their ego, raised their consciousness and are now focusing on the needs of others.

Before I became a catalyst of transformation for leaders and organizations and the rise of consciousness in organizations all over the world, I practiced conscious leadership as a senior executive in large international organizations for more than 10 years and I know it works. I was able to lead major turnarounds and achieve unexpected levels of performance through conscious leadership. I was able to improve business performance while significantly improving employee engagement and customer loyalty. I was able to help leaders and employees grow into their full potential.

Our real power is not in the visible but in the invisible. Those who listen to their inner voice, develop inner abilities and talents, sensitivity, and the capacity to distinguish between truth and falsehoods, the ability to create the means to live a life of plenty for everyone, none excluded. The force or love is cosmic life, which illuminates the consciousness of whoever has the destiny of the world at heart. — Giuliana Conforto

In our modern age, the technological advancements are ever more rapid but we will not be able to solve the most important problems of society until we embrace the most fundamental human relations principles of collaboration, kindness, generosity and care.

It is time for a Conscious Leadership revolution and this revolution will be powered by love.